Caj Reynolds All selected work
Madden NFL 23 All Madden Edition cover artwork
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Game development · Narrative + authenticity

Athlete experience made the football world more specific.

Madden

For Madden NFL 23 and 24, Caj contributed firsthand football perspective to narrative, authenticity, executive walkthroughs, and performance work supporting believable player-facing stories.

Caj’s documented contribution

Football narrative, authenticity, walkthrough, and performance contributions

  • 01Player journeys
  • 02Character
  • 03Dialogue
  • 04Emotional stakes
  • 05Football culture
  • 06Authenticity

Project, challenge, contribution

WHAT THE WORK REQUIRED

01

The project + challenge

Madden NFL 23 and 24 had to translate football into player-facing story and systems without losing the language, pressure, habits, and relationships that make the sport recognizable to players and fans.

02

Caj’s contribution

Caj brought experience from Michigan State and professional football into narrative and authenticity conversations, executive walkthroughs, and performance work. His contribution focused on whether player journeys, dialogue, weekly activities, and football details felt credible.

03

What the work supported

The work supported player-facing story, the executive walkthrough shown below, performance capture, and details designed to make the football world feel lived in.

Public project media

SUPPORTING EVIDENCE

Watch · Executive walkthrough

An approved Madden walkthrough highlighting the player-journey experience and weekly activity system.

This page shows the public media currently available for this project.