Book CajStorytelling · Caj’s Playbook
Storytelling That Creates Opportunity
How leaders can turn a crowded history into a useful narrative without flattening the truth.
Choose the through line
A strong story does not list every chapter equally. It identifies the belief, ability, or question that connects the chapters.
Make the audience visible
Positioning becomes useful when people can tell whether the work is for them and what decision it helps them make.
End with a next move
A story earns commercial value when the audience understands what to do next: book, inquire, read, train, subscribe, or buy.